Hey everyone,
Happy holidays from all of us at Highrise! 
First, we want to say thank you for filling our community with joy, warmth, and festive spirit, making our little world the coziest place to be. No matter where you are, we hope your season is filled with happiness, togetherness, and memories made with those you love. Wishing you the merriest, from our team to you!
Today, we have some fresh news from our Product team, and a whole new way to get rewarded that’s already live now. You’ve probably got some gifts that need wrapping and parties to get ready for, so without further ado, let’s dive in!
Shopping Is An Experience
Out in the real world, you can rack up points for buying everything from makeup to frozen yogurt. Get enough points, and you can get some freebies, or maybe even your picture on the wall.
But in Highrise… even the most loyal folks are met with the same old routine, purchase after purchase. You get… exactly what you pay for, and nothing else.
We want to give you more recognition, more rewards, and a shopping experience that brings you the magic feeling of stacking up those well-earned points.
So, we’re delighted to introduce:
The Loyalty Webshop: A Whole New Way to Get Rewarded
The Loyalty Webshop is your brand-new, upgraded destination for picking up your usual cash purchases WHILE filling up a juicy, satisfying reward track every season.
Buying Gold? Points. Season Pass? More points. Pick up a sweet new item bundle? MORE POINTS.
As your points stack up, you unlock bonus goodies along the way. Most of the checkpoints along the rewards track deliver useful consumables, but when you hit the end, an exclusive, extra-juicy item will be waiting for you.
Points aren’t a separate currency you can spend; instead, they show your progress along a seasonal rewards track. Similar to the Season Pass you know and love, your web shop point progress resets whenever the season ends. FYI, the rewards on the seasonal rewards track aren’t directly related to the in-app Season Pass you’ve been exploring at Flutter Park. They’ll just follow the same cadence for a smoother experience.
Season to season, there will be a totally free claimable gift in the web shop. Grab it just for stopping by, no purchase necessary. And you can, uh, check out the offers while you’re there, no pressure. 
No signups are required: just log in to the Webshop with your HR account to start collecting points for web purchases right away.
But wait, there’s more!
Meet Cart Bonuses: AKA Mystery Perks!
Put together a bigger cart and, just as you’re about to check out, you might spot a surprise bonus or two pop up in your order. The bigger the cart, the more rewards!
Behind the Curtain
Transparency time: whenever you buy in the mobile Highrise app, Apple & Google swipe a hefty percentage off the top. (This isn’t just an “us” thing; all apps are subject to chunky platform fees.)
On web, we get to give that value straight back to you. That’s why our web packs have always offered a little something extra: we can make them more generous, simply because hosting sales on web gives us that flexibility.
With the Loyalty Webshop, we’re taking those already-great conversion rates and making things even sweeter with extra rewards and surprise bonuses to truly thank you for choosing the web. 
A heads up, in-app cash purchases don’t give you points! Be sure that you log in to our official web shop to accrue your rewards:
Plus, since the track is seasonal, we get to change up your rewards with piping hot, fresh loot every few weeks. Everything resets with the Highrise calendar, syncing all your activities, goals, and rewards into one perfect loop.
TLDR:
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The old web shop: “Here’s your thing, have a nice day!”
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The Loyalty Webshop: “Here’s your thing AND your points, your free loot, and a few surprise bonuses! Hugs & Kisses”
Get Started!
The Loyalty Webshop is live now! If you’re already counting on some holiday shopping, make your next purchase via the Loyalty Webshop to start stacking up your points. Don’t forget to grab that free seasonal reward!
So, next time you’re building your look, grabbing Gold, or leveling up your Highrise game, swing by the Loyalty Webshop. It’s the thank-you long-term players have always deserved. 
PS: Catsper hopes you’re having as much fun as he is!